Mr. Thiru Gagandeep Singh Bedi, IAS, and Mrs. Amuthavalli, IAS, visit IRD Projects

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Mr. Thiru Gagandeep Singh Bedi, IAS, Rural Development Secretary to Government and Mrs. Amuthavalli, IAS, Managing Director of TNCDW visits IRD projects. The above mentioned officers visited the SEDAB and SLI project under IRD in Auroville in the month of 14th February 2015. The SEDAB team explained the projects and displayed the women entrepreneur’s products. The team explained the difficulties, particularly with the Snake Venom and Earth Block enterprises and requested their support. The MD. Mrs. Amuthavalli, conducted a short review with the SEDAB team.

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Amirtha Herbal Medicines & Meera Herbal Food – Recognition

On the 30th December 2014, Mrs. Parvathy Nagaraj, who embodies and inspires women’s empowerment and is currently working with SEDAB, received the participatory certificate on behalf of SEDAB for its sustainable livelihood program. The SEDAB project supports women’s enterprises such as Amirtha Herbal Medicines and Meera Herbal Food which the National Medicinal Plants Board has now recognized and celebrated. The program was organized by Vellure District Forest Department. Following the presentation, Amirtha and Meera products sold very well and the beneficiaries continue to earn an increasing income, further empowering themselves in their communities.

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Indian Handicraft Fair and Cultural Program, ‘Ṛtu Samrit’

SEDAB displayed their products at the Indian Handicraft Fair and Cultural Program took place at Auroville Bharatnivas from the 25th – 28th February 2015! ‘Ṛtu Samrit’, meaning – a season of coming together, was a thematic festival based on the states of India. Working in collaboration with institutions that provide a wide spectrum of traditional art of Bharat, ‘Ṛtu Samrit’ will brought out the nation’s ethnic best by bringing forth her intellectual and artistic genius, enhancing the spiritual nuances of our culture.
This took place from 10:00AM onward at the Bharat Nivas campus which was a colorful happy holidaying place of the ‘Ṛtu Samrit’ in collaboration with the Museum of Mankind (an extension of the Ministry of Culture) and AV Bamboo Centre.

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SEDAB Enterprises at the Auroville Marathon February 2015

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Thank you to all that participated in organizing and running at the Auroville Marathon ! SEDAB stalls – Amirtha, Meera, AVAL and Surya Spirulina are very happy that you stopped by our tables to buy our herbal dosa, chutneys, spirulina juices, soups, medicines, clothing, and hammocks. We hope you enjoyed the massages from our herbal beautician and henna decorations. We look forward to seeing you all again next year.

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Chennai Mela attended by AVAL, Meera & Amirtha

On the 19th, 20th, 21st December 2014, Amirtha Herbal Medicines and Meera Herbal Food attended a Chennai Mela for the sales of their herbal products. It was a success, as the women from below the poverty line (BPL) have now proven that they can not only start an enterprise, but they are doing a great job at marketing their products as well ! We are happy that the products were well received and appreciated by many. If you are interested in trying some, do feel free to visit the Kalamam shop at Auroville Visitor’s Center.

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Kamalam – The Women’s Enterprise Products are Reaching the Market!

Picture1 - CopyIf you are interested in products from the women’s enterprises, you can visit Kamalam at the Visitors Center Auroville which was inaugurated in January 2014 for the sale of SEDAB project supported products. The women’s enterprises are looking for more outlets, so if you would like to place an order to any one enterprise, or support us in any way,  please feel most welcome!

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